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AI Form Generation

Describe your form in plain English and let Drift's AI build it for you in seconds.

AI generation is available on the Pro plan and above.

Generating a Form

  1. Click New Form from the dashboard.
  2. Select Generate with AI.
  3. In the dialog, describe what you want. For example:

"A customer satisfaction survey with questions about overall experience (1-5 rating), product quality (radio: excellent, good, fair, poor), what they liked most (text), what could be improved (textarea), and whether they'd recommend us (NPS)."

  1. Click Generate.
  2. AI creates a complete form with:
  3. Appropriate sections
  4. Fields with the right types
  5. Validation rules
  6. Conditional logic (when implied by your description)

  7. Sensible labels and placeholder text

  8. Review the generated form in the builder and make any adjustments.

What AI Generates

The AI understands natural language descriptions and maps them to Drift's field types:

You Say AI Creates
"rating" or "1-5 scale" Rating or Scale field
"email address" Email field with validation
"choose one of..." Radio or Dropdown field
"select multiple..." Checkboxes field
"long text" or "comments" Textarea field
"upload a file" File Upload field
"date of birth" Date field
"phone number" Phone field
"would you recommend" NPS field
"rank these items" Ranking field
"signature" Signature field

Tips for Better Results

  • Be specific — "a 1-5 star rating for service quality" gives better results than "rate us"
  • Mention field types — if you want a specific type, name it (e.g., "dropdown", "checkboxes", "NPS")
  • Describe sections — "first section for personal info, second section for feedback" helps the AI structure the form
  • Include validation — "required email field" or "phone number in US format" helps set up rules
  • Mention logic — "if they select 'Other', show a text field for details" generates conditional logic

Generating Workflows

AI can also generate multi-stage workflows:

  1. Go to Workflows → New Workflow → Generate with AI.
  2. Describe the process:

"An employee onboarding workflow: first HR fills in the new hire's details, then the new hire completes their personal profile and emergency contacts, then the manager reviews and signs off."

  1. AI generates:
  2. Roles (HR, New Hire, Manager)
  3. Stages with appropriate forms
  4. Triggers between stages

Refining AI Output

After generation, you have full control:

  • Add, remove, or edit any field
  • Adjust validation rules
  • Modify conditional logic
  • Change the pacing mode
  • Apply branding and styling

The AI gives you a strong starting point — the builder lets you perfect it.